Don't just meet demand - shape it!
Whatever sector you’re in and whether you have a product or service to sell, the world of sales has changed fundamentally and with it buyer behaviour.
If you want to stay ahead of your competitors and protect your margins, it’s vital to understand this evolution. Consider the impact of:
Better to be different
Selling or Buying?
Getting people to do things differently
Reap what you sow
About Cathy Bennett
Cathy blends creativity and commercial acumen with hands on insight to build confidence to bring about behavioural change & motivate her audience to do things differently.
A selection of events
In recent years
Alain Charles Publishing
International Sales Conference
Capital asset finance sales
International Procurement & Global Supply
Warwick Business School Host Programme
Atrium, Lighting Design & Supply
London, 2012, 2013, 2016
Start Change Conference
What’s stopping you?
Business Link Women’s Conference
NACCO, International Dealer Conferences
Topics are tailored to fit each event/audience. Read the revelations that delegates took away from previous events that will drive behavioural and performance change.
“There’s lots of ways to meet a customer’s budget before you reduce your margin - before this I would always have gone straight to margin. The finance deal structuring exercise was fantastically put together.”
"The programme was like an umbilical cord for me; it gave me back my confidence, ability and self-belief" “I've now got much more confidence in my own ability which has been facilitated by exploring my successes.”
“We’ve been participating in business we wouldn’t have been before the training. One of our sales managers told me recently that he had got through to the next round in a tender process as a direct result.”
“The idea of looking at our successes rather than the usual problems and issues was a pivotal moment for me in helping to change the perception of our department. It was a quick win for both team culture and my own mind-set.”
“It has increased my understanding of what's financially important from the customer's perspective.”
“The Why-How-What approach to introducing our business to my customers really made me think and I recognise I will need to fundamentally change my approach to inspire people to choose us as their partner of choice.”
“Thank you so much for a really inspirational day with us; I learned a lot and really liked your case study approach to helping us think through sales strategically.”