When Briggs Equipment UK launched its own finance company, BE Finance, to help customers fund its products, it was vital its sales team quickly acquired the knowledge and skills...
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Weathering the storm
Changes in company ownership or management can result in shifts in sales strategy that often have more to do with incoming corporate policy or perception rather than market reality...
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Shining example
Atrium brought in Vertical Sales to make sure its management structure was strong enough to drive growth and meet the needs of its succession plan.
London-based lighting solutions company Atrium...
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Hitting the headlines
Alain Charles Publishing was facing a major conundrum: how to boost global revenues in an incredibly tough media climate.
When Nick Fordham surveyed his global publishing business in 2010, he...
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Careful handling makes marketing a sales reality
Ineffectual management allied to poor individual sales performance on the ground can have a detrimental effect on sales even when the product is a recognised market leader.
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Equipped to deliver a better sales return
Having the right staff on board at the right time is the key to a successful business, not just in the good times but, more importantly, when business is...
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Staff assessment secures company’s future
Having the right staff on board at the right time is the key to a successful business, not just in the good times but, more importantly, when business is...
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Developing the sales effort
Ineffectual management allied to poor individual sales performance on the ground can have a detrimental effect on sales even when the product is a recognised market leader.
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Bespoke training sharpens sales
Bespoke training sharpens sales
Training can motivate a lacklustre sales force, but not just any training. It needs to be based firmly on individual need and the requirements of the...
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Building awareness of customer needs
Building awareness of customer needs
Taking key customer accounts for granted by being unresponsive can be a short-cut to losing them altogether no matter how market leading the products.
Client: Leading...
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Our projects and clients
Some of the clients who have benefited from
working with Vertical thinking
When Briggs Equipment UK launched its own finance company, BE Finance, to help customers fund its products, it was vital its sales team quickly acquired the […]
Changes in company ownership or management can result in shifts in sales strategy that often have more to do with incoming corporate policy or perception rather than market reality – with dire consequences for the bottom line.
Atrium brought in Vertical Sales to make sure its management structure was strong enough to drive growth and meet the needs of its succession plan. […]
Alain Charles Publishing was facing a major conundrum: how to boost global revenues in an incredibly tough media climate. When Nick Fordham surveyed his global […]
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