Don't just meet demand - shape it!

Whatever sector you’re in and whether you have a product or service to sell, the world of sales has changed fundamentally and with it buyer behaviour.

If you want to stay ahead of your competitors and protect your margins, it’s vital to understand this evolution. Consider the impact of:

Information overload with answers to critical questions readily available resulting in time-starved savvy buyers.
Customers who are risk-averse as budgets reduce and the demands to deliver increase.
Price sensitive buyers and sellers - eroding margins, profitability and confidence.

So the crucial question is how do you engage with your customers – early – before they’ve even entered the buying process? How do you increase your win rates – fast – in a commodity based marketplace without reducing your prices?
Anyone can do more of what they've always done. It takes courage to step out of your comfort zone and leave the traditional sales approach behind. Start to help your customers create their buying vision and shape demand.

Related topics

About Cathy Bennett

Cathy is passionate about sales; working with ambitious businesses to help them transform their operation and achieve aspirational sales growth.

Cathy blends creativity and commercial acumen with hands on insight to build confidence to bring about behavioural change & motivate her audience to do things differently.

A selection of events

In recent years

  • Alain Charles Publishing
    International Sales Conference
    Dubai, 2011

  • Briggs equipment
    Capital asset finance sales
    Midlands, 2014

  • Storm Procurement
    International Procurement & Global Supply
    Ascot, 2015

  • Warwick Business School Host Programme
    Warwick, 2010

  • Atrium, Lighting Design & Supply
    Sales Conferences
    London, 2012, 2013, 2016

  • Start Change Conference
    Cambridge, 2011

    Warwick, 2009

  • What’s stopping you?
    Business Link Women’s Conference
    London, 2009

  • NACCO, International Dealer Conferences
    Holland, 2004
    Lisbon, 2005

Key Insights

Topics are tailored to fit each event/audience. Read the revelations that delegates took away from previous events that will drive behavioural and performance change.